Ahhh, the age old question of pricing in professional photography! Thanks to Lisa Robinson for a thought-provoking post on the subject.
Originally posted on Photofocus:
One of the toughest things to learn in the photography industry is to learn how to value yourself. Going through art and photography school it was practically blasphemous to even hint at turning your work into profit and would surely get you dirty looks, low marks, and the wrath of the department chair. “You should be doing your work from your heart, not your wallet” they said. Well, I don’t subscribe to the “Starving Artist” theory. I believe photographers have a talent for image making that the general population does not have, and just like every other unique skill set, I believe we deserve to be compensated for it.
The first few years of being in business I struggled with pricing. I felt I hadn’t “earned” the ability to charge a certain amount because I didn’t have a large enough portfolio. I thought that the prices I charged, logically made…
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